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	<title>iCentera: The Sales Enablement Company</title>
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		<title>Sales Channel Enablement – Akorri “Gets Enablement”</title>
		<description><![CDATA[By Craig Nelson, CEO, iCentera Recently we announced that Akorri, the leader in virtual infrastructure performance and capacity management for the dynamic data center, has implemented our new iCentera for Sales Channel Enablement solution.  Akorri is a great example of a company that “gets sales enablement” and required instant infrastructure to drive partner success.  They’re [...]]]></description>
		<link>http://blog.icentera.com/customer-success/sales-channel-enablement-%e2%80%93-akorri-%e2%80%9cgets-enablement%e2%80%9d/</link>
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		<title>Does Your Sales Channel Have a “Single Source of Truth” that Drives their Performance?</title>
		<description><![CDATA[By Craig Nelson, CEO, iCentera Maybe there was a day when selling B2B technologies, like software and telecom, was easy but I sure don’t remember that day.  As many have said, the high tides are behind us for the foreseeable future.  It’s always been tough to get decision makers to pull the trigger, and getting [...]]]></description>
		<link>http://blog.icentera.com/enablement/does-your-sales-channel-have-a-%e2%80%9csingle-source-of-truth%e2%80%9d-that-drives-their-performance/</link>
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		<title>iCentera Receives ThinkForward 2010 Award from Beagle Research</title>
		<description><![CDATA[iCentera Receives ThinkForward 2010 Award By Craig Nelson, CEO, iCentera This week Beagle Research, a software-industry analysis firm specializing in market research and vendor-advisory services, announced that iCentera has been honored as a recipient of their first annual ThinkForward Award for Sustainability.  The award honors front office software firms that foster business process innovation and [...]]]></description>
		<link>http://blog.icentera.com/icentera-in-the-news/icentera-receives-thinkforward-2010-award-from-beagle-research/</link>
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		<title>Here we go Again!  Build or Buy&#8230;</title>
		<description><![CDATA[Here we go Again!  Build or Buy&#8230; By Craig Nelson, CEO, iCentera Today we’re focusing on the ways in which Sales Enablement can be delivered to the marketplace.  In a nutshell, there are basically two choices; 1) build the Sales Enablement solution on-premise or in the cloud, or 2) leverage an on-demand Sales Enablement solution [...]]]></description>
		<link>http://blog.icentera.com/enablement/here-we-go-again-build-or-buy%e2%80%a6/</link>
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		<title>Changing Tides Makes Co-Creating Value with Your Customers Essential</title>
		<description><![CDATA[Changing Tides Makes Co-Creating Value with Your Customers Essential By Craig Nelson, CEO, iCentera My Guest blog from 1to1 Magazine In the not too distant past, the old saying “a rising tide lifts all boats” was true for many markets.  It didn’t seem to matter your industry &#8212; incredible growth and expansion meant that many [...]]]></description>
		<link>http://blog.icentera.com/enablement/changing-tides-makes-co-creating-value-with-your-customers-essential/</link>
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		<title>People Buy from People</title>
		<description><![CDATA[Sales Enablement: People Buy from People Craig Nelson, CEO, iCentera Here&#8217;s a story from my past that I&#8217;d like to share. A gentleman by the name of Len D’Innocenzo said something to me once that has stayed with me over the years.  At dinner, we were discussing what it took to effectively sell in any [...]]]></description>
		<link>http://blog.icentera.com/enablement/people-buy-from-people/</link>
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		<title>Realize the Potential of Social Media to Enable Your Sales</title>
		<description><![CDATA[Sales Enablement: Realize the Potential of Social Media to Enable Your Sales Channels Craig Nelson, CEO, iCentera Today&#8217;s best-in-class organizations are coming to understand that their Sales Enablement Platform must incorporate mainstream social media tools and controls to monetize, track, control, and promote best-selling practices to their targeted audiences, including sales, partners, and current customers.  For [...]]]></description>
		<link>http://blog.icentera.com/enablement/realize-the-potential-of-social-media-to-enable-your-sales/</link>
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		<title>Using a Sales Enablement Platform to Harness and Control the Power of Social Media</title>
		<description><![CDATA[Sales Enablement: Harness and Control the Power of Social Media Craig Nelson, CEO, iCentera According to a recent Aberdeen Group research report, Sales2.0 Social Media for Knowledge Management and Sales Collaboration, Aberdeen Research states that 94% of best-in-class companies are now using social media within their marketing departments, and 88% within their sales organizations.  Companies [...]]]></description>
		<link>http://blog.icentera.com/enablement/using-a-sales-enablement-platform-to-harness-and-control-the-power-of-social-media/</link>
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		<title>The Organization&#8217;s Role in 360 Sales Enablement</title>
		<description><![CDATA[Sales Enablement: The Organization&#8217;s Role in the Success of Sales Craig Nelson, CEO, iCentera As a sales rep, you learn very quickly the degree of support your organization has in place to enable your selling success.  I’ve had the opportunity to be part of companies that truly believed that, in the end, there are only [...]]]></description>
		<link>http://blog.icentera.com/enablement/the_organizations_role_in_360_sales_enablement/</link>
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		<title>360° Sales Enablement</title>
		<description><![CDATA[Sales Enablement: Where We’ve Been, and Where We’re Going
Craig Nelson, CEO, iCentera

Welcome to our new blog! I look forward to engaging with you here whether you are a potential customer, an existing customer or someone who is interested in reading more about sales enablement and the iCentera solution.

As the CEO and co-founder of the company, I believe it’s important for you, our readers, as you’re looking to commit to the deployment of a critical solution like Sales Enablement, to understand how the concepts behind the solution were developed and refined.  In the end, if the solution doesn’t provide real value to the business, and if the end user isn’t involved in the evolution of that solution, then its value to the individual and the organization will be marginal.]]></description>
		<link>http://blog.icentera.com/enablement/360-sales-enablement/</link>
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